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hi there and welcome to another episode , of video marketing how to this week I , want to talk a little bit about how you , can personalize your video content in a , variety of different ways personalizing , your content at any level is a great way , of engaging better with customer sand , making more memorable experiences for , the people that you market to but most , marketers don't realize you can go well , beyond including somebody's name in an , email subject line here's how to do it , with video the first level of , penalization is tied to your buyer , personas creating content for each , individual buyer that you cater to , allows you to specialize your content so , buyers and get exactly the answers they , looking for for exampled has , created videos for each of their buyer , personas and if you're in one of these , roles you know exactly how Ala will , help you be better at your job the next , level of penalization is more visual , and this does require a little bit of , extra work and a bit more design , experience so maybe something that you , work your way up to in addition to , adding a prospects name of the subject , line of your email use Otto like , Photo shop to add visual cues to the , splash screen of your video when you , link it from the email this provides an , incredibly compelling visual asset that , only makes the play button more , clickable now the last level of , penalization is personalizing the , video itself using a tool like Rudyard , you can insert penalization details , directly into the video in addition to , the splash screen this level of , penalization offers huge returns and , engagement up to W times higher than , regular videos you'll need a specialized , tool to do this though especially if , you'redoing it for a large audience we , can help and the results are astounding , I hope you found today's episode , valuable and as always if there's a , topic you'd like us to cover please , mention in the comments and we'll do our , best to include it in a future episode , of video marketing how to thanks again , for watching
