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You want to create a strategy called , YouTube marketing to give you , results , The first step obviously before making , nothing is to create the strategy therefore , in this video I'll tell you the four , steps to take before starting , do video marketing and YouTube , bush , [Music] , But before you start talking about video , marketing wanted to thank Fidel , good gonzoáLe congratulate him on , his new book Instagram much more than , photos and thank you for cash , me to be part of this book , where as you can see here as he spoke , the importance of photographs in , sales online or how to influence or , importance , Instagram when establishing a , strategy marketing in the , Business , I leave the description of the video the , link itself directly to Amazon for , If you are interested in the book and , I'm currently reading collaborate , various professional and deserves much , much worth , In addition also he lived with , book I have sent this Pitt blog , I understand that it will be a picture taken , in some material Yes , Thank you for your cooperation thanks to , ti fail collaborate and here , head of photography in this block and , Now if we start with the part of , marketing video that the video is a , need of the company , today I think it goes without , but it has created and put one , strategy of marketing to generate video , content video enough , often you do not know how to get ideas , for your new videos , Today I share with you these , guidelines not have used personally and , I use with my clients to make , videos that you generate has much more , impact and Saline its strategy , Global business although all part , Video marketing we can count with , different platforms , today in this video , I will specifically focus on , YouTube first point analysis of your , Current YouTube channel if , you have the first step is to review the , videos you have uploaded on your channel , even those old videos , check if they are adequately , labeled tag any the the , title description and tags , and not to become pregnant is important is that the , you again repeat to be as , also reviews girls , after Photo small as it is one of , the most important parameters , When generating visualizations in , kids and not enough , attractive thumbnail , Maybe the video have great , content but does not reach everyone , which should arrive depending on the , number of videos you have this you , It may take more or less time but , It really is an investment that can , do because a recycled and change , all this can automatically , increase your visualizations , old videos that many of them in , many cases stand , It is also important to make a , analysis of video related , As for thematic those currently , They have to analyze how they are , They labeled that headlined put them , miniatures used as many cases , will give you ideas for improving your own , videos , It is also important to review the , statistics that you give YouTube YouTube , analytic where you will see it in the , love period in the last month or , the last months or weeks , if they have grown they have reduced , views interaction with the , no audience more than anything to mark , Today a starting point and from , here see how we evolve two , analysis of the channels YouTube , competition analyzes your competition if , YouTube channel wants to analyze , also with the aim of knowing whether , They are implementing a strategy , video marketing if not the , are doing is a great advantage , competitive for you because it may be one , of the first but was doing , how about they are doing that Aeneas , you can get how you can improve and , highlight your videos on what they , are doing can only make two , ways or you must do what ways , first manual analysis checking , channel by channel competitor , competitor is doing and also , You can supplement it with a , tool social dotcom blade that you , It provides information on the main , indicators you want to know other , channels as they grow in , subscribers how they grow in , vision ado , information is not excessively , wide but yes the main one , you need to handle at this time three , structure their creation strategy , from , content is important to work to , least one month ahead W not depending , how often the that updated the , content you're going to be publishing , because especially in video it takes time , and produce it , therefore we have to go , advanced , It is important that all this part of , content also go , feeding back there by changing time , actual depending on your audience as , you'll notice videos certain , issues that are not so good , acceptance as other , often do not get to know the , why it is important that the end , you know take the right course in , function all of this information these , data that you are taking with video , that we will publish the fourth item on the , creating data and labels for , positioning each of the videos to , which referred in the first , point is considered a good video , without proper labeling loses , virtually all of its potential is , important to devote more time to , put all this data before , Always post video , never do it before when the video and , is uploaded the title is one of the , elements most important to be , Short direct should draw attention , emphasize that is capable of only , read to the sense or give a , benefit to the person who will be , will depend on the type of video you do , but it is always good to start as , an introduction of what they will see in , This video referring to , title of own video for the , user does not have the feeling that , the video is not going to find what the , title read is not a practice that , It has been used in recent years in , YouTube and is still used but not , positive , thumbnails of each video is something , important since most of , Views that come from video , suggested and what makes a user , Right - click to see your video one , more fundamental factors this , Miniature to create thumbnails , You can use any program , graphic design or you can use by , example the tool online campaign , Dotcom will also allow you to create , templates so that good for , Of course use it as the basis for , create thumbnails of each of your , Video is also the field , Description it is important that , put a summary of what is going to try , the video and another field very , major labels that are not , little words key that is , They relate to the theme of your video , It is especially important to put the label , but the order continues to do so will you , commenting one structure used in , many cases and contains approximately , W would be the first four labels , labels that would be a word , describing the specific video , then four more words that , They may be composed of groups of two , three words continue to make , reference to which is related the , video , Finally four generic keywords , they are also related , content video , this is simply a structure is , important that good then on the , up you go learning and guavas , seeing in your case structure , works better , 5 Optimizing channel videos , the work does not end up the bid and , everything we have said and has left there , but we must continue working in , each of the videos to improve , and optimize them based on the data , of analytic we will obtain , one of the actions that can lead to , out it is to create lists topics with , your videos and other videos that you do not , you have created but to supplement or , enrich the content , Imagine that you are creating a video , the importance of the vegan diet , time bonus one list called diet , Vegan where in addition to incorporating your , videos incorporate other videos , professionals who speak the same theme , if it is important that these lists do not , believes is at the same time when , It is up the video but , posterior am not a supporter of , sharing the direct link of your video , YouTube Facebook because as Vera , visually it does not do not put it , well not in this case Facebook and YouTube , are not good friends are in fact , strong competitors of things , can do is create a short video on , format teaser and upload it to Facebook , bound to you , YouTube channel or upload the video , way native purely where it seems that , It is giving good results also , what does that happen in this case is , which clearly displays no , They go to YouTube but will be , on Facebook , It is also important that last mime , four days analyze analytic , YouTube of each of the videos and , within all Americas there is the , more important that you should work , about everything is worry about retention , the audience is one of the metrics , YouTube more valued when , position or give more visibility to your , videos and marked as target , This indicator is always greater than , W percent evidently the more , High even better , another task that you must sign , to make monthly facing the canal , It is to analyze the viewing time and see , if it has increased over the , previous month which would be a good , indicator , this would be the beginning of your , strategy video marketing begins , It analyzes data thereby creating videos , Powerful heard hearing , I am very patient patient and see how , slowly they are coming the , results you need W,W meters , square but with W meters will , be enough for a client to , go to improve the product and then make , some online online purchase or , directly to and in the same in the same , shop does not work that works very well , all part of what today are , marketing mobile marketing o Como , whatever you call it but in the end that is , to get data from people and , give a better experience we can , working with social system of the network , WiFi free people when between in , your store and that you can mix , even with vi co at zero because , I really think it's not so much not , I know how to do it continues to , Most companies are still not him , More important still without customer , I believe that the experience because , information obviously not the will , search because it will be online , in some cases you may want to see or , touch the product not because I think , going to have certain products that , end for good always you will like , touching them may be not one of them , usually for me my perception is , most who take these , decisions not known in the digital world , then they are limited is an issue of , no perception that is not the end , He has knowledge among them not , often happens that already , They develop people but not make it , If people who know and do not want him , heeding put in command people , a background in marketing and , Technological what is important , also integrate organizations to , public of the future that is both , millennia ls what good is a framework very , wide as the new generation z , If you have any questions left on the , comments if I answer you always , I answer if you liked this video and , You want to continue doing more rivers , like this , dale I like it and do not miss the video , I suggest below .
