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hi my name is Paul Burke it from blue , screen, management in today's marketing , tips video for businesses I'm going to , talk about, the, six steps to creating the , perfect sales video , , recently videos become a must-have tool , for online and offline businesses in , their sales strategy however most , business owners often don't know how to , create a perfect sales video and this , video tries to break down a sales video , into it's, essential parts so that any , business owner create one for their , products or services one have an , instruction it'always, good to start, by , introducing yourself and your business , never dive straight into your sales , pitch as that will immediately turn off , your prospects people like to, buy from , people, they, know and trust so by , introducing yourself and your business , first you will have scored points with , your prospects too, what's the problem , the next thing to do is to talk about , the problem your prospect may behaving , that your product, or service solves at , this stage you just, want to, talk about , the, problem and not your product based , on your market research, you should know , the exact pains and frustrations your , prospect is experiencing with the , problem a great way to identify with , their, problem is to relate to, a personal , story of your own where you have , experienced the same problem, 3, what's , the solution the next thing to do is to , present a hypothetical solution to your , prospect you stir up their desire fora , solution, to their problem by presenting , a what-if solution theory for example , maybe, their problem has been having to , drive across town to attend night school , your what-if solution theory could be , what if you could attend night, school , from the comfort, of your own home for , present your product this is when to , actually introduce your product and , service into the video message, having , identified, with your prospects pain and , arouse the desire fora, solution you, can , now showcase your product and, its , benefits 5 the call to action this part , of the video, is when you, tell your , prospect what to do to access your , product or service you, tell them how , when and whereto, get your, product or , service whether online or offline , six, repeat your call to action the final , part, oaf, video is, to back up your , quarter action with a justifiable reason , such as special price offer or limited , availability to your offer you could , also read client testimonials or include , their videos in your message, all this , helps to repeat, and emphasize your call , to action thanks for watching this video , and, hope you found, it useful if you , want to, be kept up to date with all the , latest videos please subscribe to our , YouTube, channel by clicking the , subscribe button, below please like and , share and, look forward to your , comments I'll see you in, the next, video.
