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I want to tell you about marketing video , of the marketing video application , business for get more customers , using in this case, obviously , the content in form video YouTube , as platform no YouTube under the , main porn say good yore , by there is what to say is the platform plus , prevalent today the second , also more used search engine in elm undo , followed by Google both seekers , the same entrepreneur therefore the , video marketing is under the , strategies most powerful in which , can you post if you notice the , last years to enter the , two last years is it so growing , very much Video consumption per part , users so much dis positives , mobile as indispositions desk , by what content the content that the , users are demanding us in , our business we should give him that , content , of not doing what will happen Esq , We will be leaving opportunities , of business that probably also , Take away our competence the , so much we must think at video , marketing as a strategy more inside , of our strategy global , digital marketing did not want to start , giving them thanks to mosses and Elmería , free training platform not for , give it to me opportunity to participate in , this event no power share , he is virtually this little bit with everyone , you do not and the second I would like , summarize my goal today with this , conference that is to help you establish , a strategy creation of contents , in video for that you can generate the , maximum benefit of them already that the idea , It is not just about generate , contents in video put them on a channel , of YouTube and that are there generating , visualizations of get , really line up the video line , YouTube the business with the development , in the business with the account , results what to the final good it is what , that allows the companies the , business projects , keep staying alive time , but we can not talk about video not , we can speak DeviíDOE marketing of , YouTube without talking about marketing , contents no that is a little the umbrella , going to agglutinate this and the video , marketing in this case video , content is a part of all this , content marketing but to me , like to define content marketing , as the action of generating content that , I called the attention of the different , segments of Tupiúbloc objective for , attract them and be able to convert them , clients notice that I say different , segments because many times when , We speak of public objective says not my , target public of statehood to such , Eddy he likes this well but really , I would invite you to divide into segments , that public objective globalize in , many cases it will be the same the content , what did you have generate for ones that , for others although our product or , service be the same but think to the , final you can have audiences for example , of very different ages the way , what are you we have to impact the , just like the channels is totally , different , the key of the content is to attract them , where we are interested is to sell them , we should not use the content and in , this case the video as a weapon of , direct sale at certain times or in , certain occasions can be used but , it will not be the objective of is , conference objective is to generate a , devalue content that produces some , kind of Que value the user likes it , not to bring you to where we , We want our webinar landing page or , an online store and then convert them to , Clients the short in the middle yen the , long term because many times the , conversion to the customer it is direct is , say can derive that videotape , derive traffic to our website IA our , online store but the customer the best , do not buy at that time but there , we will work for I bought more , ahead and in the case of video as , I said YouTube for me is the platform to , today's main for with this , I do not know if in coming years , will continue to be no but of momenta , today is what is and is , we must drink sale and to , get all stool First is very , important to know well who It is our , target audience as I said to you , segment public objective , in several sub segments of public , objectives but when know very , all right is that you believe that call , Bayer person whom we want come , no nos limits still man-woman , age range and three actuator pleasures , we create a protocol to meet , our client constantly improving , this is not doing the tab of our , client it is already it's the money , we have to feed it day to day , of what we keep learning the , data that we are going to see from the analyzes , what we do the comments of everything , the feedback receive because us , we will find out that there were many , things where we were not what , enough , correct or adjusted we can improve , much more not we must base it on , know what content can i
