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hey everybody Andy, Stickler, her ea, lot of , you may have, seen, my ad that I'vie been , running recently where I'm giving, away, a , free cheat sheet it's a social media , cheat, sheet that teaches, lawyers the , three secrets to, getting more clients , using, social, media , I recently recorded, a video and, I want , to show you the different elements of , this video so you can, you can kind, of , watch this video a lot of, people have , seen the video and it's actually the , videos actually, work very well, I'vie , gotten alto, of new, leads from this , video but, everything in this video is , very, deliberate and, I want to show you , exactly, kind of, step by step, what each , piece of this, video is so you can kind , of understand maybe, how to frame an , offer and, lot of, times you can do a , no-cost, cheat sheet for, your law firm , for, a lot of, different, thing sand , typically, the difference between that , cheat sheet getting downloaded, and , getting traction and and no one caring , is the offer so, I want to show you real , quick kind of the the parts of this this , this video this, is actually a screenshot , at, the ad right here, now , I learned this method, fro ma, guy named , Dan, Harridan, Henry is actually one of , what can I not shift here Dan, Henry's , actually he'st he one who directed this , video, and he actually filmed, this video , and helped, me wit hit , but basically this elements these , elements are kind of mostly from, his , method, kind of some of, those taken , from, other, places also but I figured I , wanted to, give him some credit because , he's actually one, that directed this , video for me so, as you can see, there's , eight elements to this ad, and, I'm gonna , pull up, Final Cut Pro here and show you , all eight, element sand, and what they are , so let me go here, Final Cut, Pro okay, so , this is, Final Cut Pro right here and , basically let's see now the, first thing , that, I want to, point, out is that this , video, starts with, a pattern interrupt , and, if you look the first element that's , pattern Rob, now pattern interrupt means , that basically when, you're going through , when, you're going through, your, news feed , you're, scrolling through, your, news feed , there's so much stuff there , something has to, kind of, get your , attention and snap, you out of, the , mundane now, for Meir, did at the top, this , big red bar that says, hey lawyers now I , just recently, recorded another, video , that I'gonna be releasing here pretty , soon, and Used a different type, of , pattern interrupt check it take a look , at this let me see, if I can bring this , up, here so, this is the, this is my newest , video that, I'gonna, be doing, but, if you , can see the beginning, I, start with a , gave land, just kind of and Also have , the red bar but it kind of, grabs your , attention watch this so as you can see , it's, just something, that you, would't , see every day is something that's a , little different it's a little gimmicky , but you, know I don'really, care, you , know, and it gets, people's attention and , that's that's what's really important , these these bars at the top work really , well I had actually, I had bars at the , top, and, bars at the bottom, actually, said , hey lawyers at the top, and then do this , at the bottom but, Facebook at, first they , limit your care, if you have too much , text they, they limit the display but the , problem is they actually, will stop , displaying your ads at some point and , they stopped displaying my ads so I got , rid of the bottom bar and I made this , add the, last ad, was a square ad, this is , actually,W, by you, know but but , yeah, that'st hat's, Avery, important part , as the pattern interrupt because, if you , don'tiff, you don't, get their attention , then, they're not, going then no one's , even, gonna pay attention to, your , attitude, your, your video so, that's the , first step but, now the second element is , desire, so, what that, means is you need to , state, the, thing that they want now, take , a look and take a look at how I do that , in, this video , hey lawyers do, you want more, law clients , more cases an dwell, so basically more , law clients more, case sand, more, income , that's the three things that most , lawyers that, talked, to, one and , especially the, more income so basically , what you'vie got their attention and, now , you're talking about, the, exact thing , that, they desire the exact , if, they want so now after this you're , gonna go to an introduction, with , credibility, now let me show you mine my , name is Anderson, I don't know the suit , but what I do do is Have, more than , law firms get more client from the book , unlikely, sources social, media , okay, so funny start, part about, that the , whole Id on't, own a suit thing is , because when Went, to Dan's House, was , not expecting to, record a video for, a , lawyer so I'm just wearing at-shirt, as , you can see and then was a worried that , people were, gonna think, Iowas, there it , was plumbing rather than it's, to, work , with, lawyers so their, don't wear a suit , part, came there but basically you know , you, need some sort, of, introduction a , very quick introduction that, gives you , the credibility if, you have if you, have , appeared on, TV or, things like that, you , could even throw that and there's a , short clip of, you on TV, on the news , different things, like that for, me I , did'thieve, that clip, handy so basically , what Id id is, I, just did, hey I'vie been , working, with, more than W law firms help , them get clients, using social, media, so , that's that's the deal with that, now, the , next, part of, this that you'll see in , this video is, a story now, what, you , typically need to do is tell a story and , the, reason, I like stories, is because , people, relate stories, better than just , facts and figures so watch how I did , this story I talked about a, client that , I'm working with let, me, give you, an , example, I have client in here he's an , estate planning lawyer from Washington , DC he's, tracked, fora, year to get leads , from, social media and he's, failed , and the reason why okay so, now going , into the next, thing, you, talk about old , method no wold, method and opportunity , switch number five, and number six, these , are, actually very similar, and in an , ideal, scenario it's, very easy to, sell , somebody, when you give the ma, new , opportunity so, for example, improvement , offers very rarely work if I were to say , hey you'vie been using Facebook and , here's abettor, way to use Facebook , that's not gonna work because, it sounds , like and, I'veal ready, done, that, it's not , gonna work but what I'm doing, is, I'm , telling, you here's a different way, to , use Facebook but when you start you , start with the old method so basically , what I'gonna, do, is I'going, to tell , the story about, the old method and why , it did'twerk, so here's how I did that , okay, so now I'm going into, the new , opportunity and'm, gonna, talk about , what, we do this is the, opportunity , switch now you're probably wondering, how , do Apply, this Tommy, law firm and , there's actually some very, easy ways, you , just have, to be Little, bit creative , and think about how can you give the , services that you off era, new twist so , for example let's say you're an estate , planning attorney everybody does the , same, type of, thing with the state , planning basically the estate planning , attorneys't, really proactive so , what you could do, is you could create , some sort of new product or some, sort of , new way that, families, can, get their , estates done and just kind, of use that , use, that, as the new as the new , opportunity it dozen'tavern, ha veto be a , new opportunities has to be packaged as , a new opportunity, so maybe you create a , some sort of product that it's, a family , legacy plan or, or a if you're a , bankruptcy attorney maybe the the stress , relief mm, Id on't, know, what you did , something something that basically you , know basically takes what they'vie been , doing says, the reason it's not working , and, actually, with it actually, with a , bankruptcy attorney, here's a great , example, you could, say listen you, pay you , you pay your minimum car you mate you , pay your minimum payments every month , over, and over again , the balance has never seemed to, go down , and you'vie got you know you'vie got , creditors calling you, all that kind of , stuff, and that's the old way you'vie been , doing it the new way, you can do, it, is , you file for, bankruptcy, and you , re consolidate, all your bills and you , have one payment that, that and that , stops the creditors and it's, a better , opportunity so something like that, where , basically you're taking, the, old method , and you're replacing it, with a new , opportunity and, there's really you, can , do this with a lot of, different, things , you just, have, to put Little bit of , creativity, in it and, when you do this it , works really well so, here's how I talk , about my new opportunity high-quality , leads which leads, to, more cases, in more , cases lead, to more, revenue you okay, so , now the next part, is the next, part is , going, to be, the, offer and, basically the , offer is not I always, say, I'm going for , singles nothings so there's the the , concept of, traffic you control that, I , talked about yesterday, versus traffic , that you, don'control, versus traffic , that, you own all traffic you want to , eventually, convert into traffic that, you , own now, the way that you do that is, to , get the email address so typically what , you could door, what alto, of, people , would probably do, in the scenarios, they , create a blog post that talks, about , new opportunity, and, they put it on their , website and, then they, link to, the blog , post or, they would create Facebook , post and, then they would boost the post , that talks, about, the new opportunity , what I do and what, I suggest you, do, is , you put you create, PDF that discusses , the new, opportunity and, the way that , they get, the PDF is, by entering, an email , address so they have to, opt-in, now, you , can now you'vie basically taken like, a , Facebook ad so if you're running this , with a Facebook ad campaign like I am , you'vie, now converted, traffic that, you , control into traffic that, you own , now here'Sm, offer , no cost step-by-step cheat sheet that , shows you exactly how, he does this , Malinowski, so, another thing never say , free on face book always, say, no cost any , financial, claims that you make on , Facebook, Facebook, gets, really really , funny about that so, instead, of saying , free say, no cost and never make any , guarantees about, any sort of, outcome , whatsoever if, you want to talk, about, an , outcome just, talk about, an outcome, that , you, got client, it dozen't have to be a , real outcome but you, can say this is, the , method, that, I, use to, get four, leads for , my clients, something, like that now, the , last thing you want, to, do is you want to , give them instruction sand, basically , kind of tell them what, to expect soon , this one, told, them go, to the the , screen enter your, email address, and then , it's going to be and then it's going to , come to, you in your inbox, so take, a look , at, this and then this, graphic at the end , I just it'just, the thing that's , designed to make, them quickly but, but , yeah but that's that's basically the , breakdown of this ad you know these , eight steps, are really the most , important keys to to a successful , Facebook ad and there's ads been very , successful because of these elements, now , a couple other, things, one, thing that , I'vie done made, the the video very , contrasted, so it's kind of it Haas, very , interesting, look it's not it kind of , stands down, a little bit the, other, thing , is Have, music behind, it, that's, kind of , like, driving music you can get music , like, this from a website called video , granduncle, i think it's called , it's, either audio, jungle or, audio hive , and, it's in the in Vito or in, Va do , marketplace something like that but, you , can, get like this track, think, paid , $W for so but yeah but that's it that's , that's the whole thing it's early once , you kind of break, it down, with those , principle sit, becomes really, easy to , create ads, and create offers and things , like, that, so, let me know if you have any , questions and, look, forward to hearing , your feedback, Thanks .
