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hello you may know us already , we are Starbucks what you just saw , happens every day in over W,W W , places in countries on five , continents of the world most of our , customers buy our coffee in densely , populated urban areas before they go to , work after they go to work or in between , in each of our over W,W shops we , offer a huge variety of different , products we have an array of coffees , chocolate wings ice drinks and teas to , make you fee lat home we let you , customize your drink with a lot of , different options such as shots syrup , and milk for coffees cream chocolate , pieces and sugar for chocolate and I , strings or decaffeinated versions syrup , and shop boosters for teas for anyone , who needs more food for thought we offer , plenty of different baked goods , sandwiches snack sour own potato chips , fruit cocktail sand even yogurts , our prices show how much our customers , value us let me draw this graph for you , the value we provide is on they-axis , and the money that customers value is on , the x-axis compared to most other , competitors Starbucks aims at a , high-quality product that can be , consume din a relaxed and vibrant , atmosphere for example customers can , choose to benefit from our reusable cup , program tree perceived allows you to , trade your morning coffees receipt for , another coffee in the afternoon and , finally we offer the Star Wars reward , program to lightly collect stars and , trade for products this is Julia a , typical customer who can be classified , within our target segment , she is years old lives and work sin , the central business district an dis , highly involved in her career with our , current structure and offers Julia go , through several different stages before , she Isabel to enjoy her cup of coffee , how can we make this easy so what do we , already have we have the Starbucks , account card which has access to all our , purchasing records and saves data of , regular customers , sometimes it helps to look at an issue , from a different perspective so let me , just walk you out the table and look at , it from the other side let's discover , the potential together with Starbucks , direct what is Starbucks direct is an , online community bringing together , Starbucks loyalists and coffee lovers , alike card holders already have online , accounts for Starbucks we took it to the , next level with online profiles which , will help us better customize and , enhance your Starbucks experience you , can access your favorite drinks , promotion sand recommendations based on , their preference sand online orders all , on your mobile device it saves your most , preferred combinations so you can order , in-store saving type and allowing us to , personalize your customer experience , what can we do with this information , expanding on my Starbucks account , Starbucks direct recourse previous , purchase son the app and synchronizes , all this information and it allows very , easy and integrated method of ordering , ordering and payment is merged into a , seamless action the streamlines multiple , functions into one simple application , you can schedule coffee meetings with , your friends and colleagues to the app , they will receive notification on , their phone and the option to accept or , decline this is an easy and convenient , way of scheduling meetings with your , friends with the press of a button , instead of sending a traditional email , or you may just enjoy a coffee on your , own wall into your work and location , services allows you to view the closest , locations to find and meet up with your , Starbucks direct using friend sin nearby , Starbucks branches , looking back everything could be so much , simple rand you ask yourself why wan't , it always like this , Starbucks direct simply caught , you
